The Legatum Institute, where I am a senior fellow, just released the 2009 Prosperity Index, the world’s only global assessment of wealth and well-being. The Index is based on what most people would consider a fairly intuitive concept of prosperity—namely that “prospering” requires money, but ultimately much more than money. When someone wishes you a “prosperous New Year” in one of the holiday cards you’ll receive at year’s end, you hope you’ll end 2010 with more money than you began, but you also hope you’ll have good health, stronger relationships, and greater happiness. The Prosperity Index builds a complex and sophisticated methodology on top of this basic and intuitive understanding of prosperity.
The index ranks 104 countries covering 90 percent of the world’s population. The index consists of nine sub-indexes that are themselves comprised of 79 variables. It assesses how well nations around the world perform on economic fundamentals, innovation, government policy, health, social capital, and more. Its nine sub-indexes are based on reams of research into what makes economies grow and citizens happy.
This year’s results are available at www.prosperity.com, and they provide some interesting insights. First, the Nordic North is a good place to live despite the yearly average temperatures. Finland tops the list, Sweden is third, Denmark fourth, and Norway fifth. Second place goes to a country not much farther south, which also tops the World Economic Forum’s Competitiveness Index: Switzerland. Second, if you’re not a Nordic country, it’s good to speak English. Australia is sixth, Canada seventh, the United States ninth, New Zealand tenth, Ireland eleventh, and Britain twelfth.
Among the world’s 25 most populous nations—namely those with populations over 50 million people—the United States comes in first. It remains the superpower among the super-nations. It is followed by the United Kingdom, Germany, Japan, and France.
Beyond the headline rankings, there are a few insights from the index this year that are worth highlighting.
1. Money doesn’t buy happiness … unless you are poor. If you live in one of the world’s poorest countries, a $3,000 increase in annual income will raise your overall level of happiness by 2 points on a 10-point scale, whereas it will only raise your happiness by .06 points if you live in a wealthy country such as the United States. In other words, the adage that money doesn’t buy happiness is rooted in the evidence. When every extra dollar in income increases your ability to take care of life’s basic needs exponentially, as it does in poor countries, your satisfaction increases greatly as well. But as you get richer, each dollar matters less and other things such as good health, good relationships, and an overall environment of freedom and opportunity will make you happier than money. We explain this on page 17 of the Prosperity Index report.
2. The European vision of growth leads you to … the United States. French President Nicolas Sarkozy recently released the results of a commission he created to find ways of defining progress that go beyond GDP-centric measures. Presumably, going beyond economic measures to things such as health, social capital, and government policy’s effect on citizen well-being would lead you to European social democracies. Not according to the Prosperity Index. Sure, the small and homogeneous Nordic nations show that economic growth and social welfare can happily coexist, but when one looks at larger countries, the United States leads the United Kingdom, Germany, and France. The “big three” in Europe trail the United States in domestic security, personal freedom, and social capital by a wider margins than they do in a reliable economic indicator such as innovation. The United States scores better than Germany and France in the sub-index that measures how well government policy increases the well-being of citizens. In other words, the United States beats the large European countries at their own game. When you try to look at the world through a wider lens than economic growth, which conventional wisdom expects would favor Europe, you actually end up back in America.
3. The BRICs have been rearranged to … the BIRCs. The Prosperity Index tells a very important story about the so-called BRICs (Brazil, Russia, India, and China). Brazil ranks 41st and India 45th, while Russia comes in at 69th and China at 75th. All four countries have fairly similar ranks on the sub-indexes that assess economic fundamentals and innovation, but when you look at other important contributing factors to prosperity such as personal freedom, good governance, and social capital, Brazil and India race ahead of Russia and China. If one looks at simple measures of prosperity such as per capita GDP, Russia outperforms Brazil, and China outdoes India. But when you look at all of the underlying factors of prosperity together, Brazil and India are leagues ahead. Given that the Prosperity Index looks at the drivers of prosperity over the long haul rather than snapshots of economic growth, Brazil and India emerge from this year’s Prosperity Index in a much stronger position than Russia and China.
The 2009 Prosperity Index offers policy makers, scholars, the media, and the interested public an opportunity to plumb the reality that is prosperity. The truth is that prosperity is not exactly what conventional wisdom says it is. It isn’t money alone. It isn’t European social democracy. It isn’t command and control capitalism, as Russia and China prove. It is rather in the robust world of social capital, freedom, opportunity, and reliable markets in which the most prosperous people live each day.