One of the major themes of From Poverty to Prosperity is that intangible assets (such as culture and laws) can matter much more to economic success and growth than visible, tangible assets—land, labor, machinery, and the like. This is true for countries and regions—and even individual firms. A good example of this can be found at 3M, where I spent some time earlier this month with other folks who study innovation. Jeffrey Phillips was on the trip and made the following observations:
3M’s model is distinctively upper Midwestern—built on the concept of working together for the common good of the firm and the employees. The original founders embedded much of this philosophy, which was extended by William McKnight, who encouraged his managers to allow employees to experiment, to define the best way to do a job, and to tolerate mistakes…
Some of the other factors that sustain an innovation culture are also aspects of the Midwestern, rural roots. There’s a focus on individual initiative, which encourages people to identify opportunities and create solutions, and a “barn raising” mentality which encourages people to help each other with projects… Finally, the evaluation criteria for most people encourage working together and solving problems across geographies and product lines. These collegial attitudes, low personal aggrandizement, and attitudes to sharing insights and information rather than bottling up information in rigid silos creates an internal innovation community spread across geographies and over 40 different core competencies. With a powerful informal network, the conditions are ripe for innovation.
When pundits in the popular press talk about innovation they frequently mention Google or Apple or other Silicon Valley–based innovators. And those are great innovators in a highly dynamic region. But cultures of innovation and economic success can be found elsewhere, and such a culture seems particularly strong in the Minneapolis area that 3M calls home (as do Target, Cargill, General Mills, and many other highly innovative firms). A nation’s economic success is largely a product of similar kinds of vital intangible assets and policy makers would be wise to spend more time studying and bolstering them.